Origin Hotel To Cater To 'Experience Junkies' « Back to News

  • 10/12/2017

    Developers broke ground on a new hotel at The Summit at Fritz Farm Thursday. The $24 million dollar development is only the second of its kind so far.

    On the Origin website, the destinations are billed as a “culture of the creative,” catering to travelers with a passion for exploring local culture. To that end, developer Walker Thrash says the hotel plans to effectively crowdsource its own visitors.

    "If we could create a really authentic local Yelp inside the hotel, I mean that's the goal," he says, moments after turning over the first pile of dirt in a space tucked toward the back of the Summit.

    Thrash says Origin will amass a "menu of experiences."

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